Available for work
Hi! 👋
I'm
Kirsten
a
Senior Product Designer
Senior Product Designer
blending creativity with growth expertise.
Passionate about exploring the intersection between humans, technology and creativity. I've been in the game for 9+ years. Right now I focus on designing for AI and growth & commerce. Based in Amsterdam. Scroll down to see some work and clients. 👇
Passionate about exploring the intersection between humans, technology and creativity. I've been in the game for 9+ years. Right now I focus on designing for AI and growth & commerce. Based in Amsterdam. Scroll down to see some work and clients. 👇
Available for work
Hi! 👋
I'm
Kirsten
Kirsten
a
Senior Product Designer
Senior Product Designer
blending creativity with growth expertise.
Trusted by
Designing for growth at Miro, a hyper-growth rocketship with over 80M+ active users.
Designing for growth at Miro, a hyper-growth rocketship with over 80M+ active users.
Product Design, Growth, PLG, A/B Experiments, Monetization, Retention.
Product Design, Growth, PLG, A/B Experiments, Monetization, Retention.
Designing for AI Adoption at VEED to drive activation and user growth.
Designing for AI Adoption at VEED to drive activation and user growth.
Product Design, Growth, AI Design, A/B Experiments, Activation, Onboarding.
Product Design, Growth, AI Design, A/B Experiments, Activation, Onboarding.
WeTransfer: Bold interactive experiences and growth strategies for brands like Netflix, Gucci and Bottega Veneta.
WeTransfer: Bold interactive experiences and growth strategies for brands like Netflix, Gucci and Bottega Veneta.
Creative Direction, UX & Digital Design, Growth Strategy, A/B Experiments.
Creative Direction, UX & Digital Design, Growth Strategy, A/B Experiments.
An improved shopping experience for Philips Hue’s D2C platform.
An improved shopping experience for Philips Hue’s D2C platform.
Retail, E-Commerce, CRO optimization, UX Design, UX Recommendations.
UI/UX design, Side project.
ArtExplore: A mobile app for artlovers to connect, buy and explore.
ArtExplore: A mobile app for artlovers to connect, buy and explore.
App design, Side project.
UI/UX design, Side project.
Miscellaneous projects.
Miscellaneous projects.
Product development, Side projects, Illustrations.
Product development, Side projects, Illustrations.
✌️
Miro
✌️
WeTransfer
✌️
VEED
✌️
Philips
✌️
ABN AMRO
✌️
Miro
✌️
WeTransfer
✌️
VEED
✌️
Philips
✌️
ABN AMRO
Recent clients
EXPERIENCE
VEED
/
01
Senior Product Designer (Growth)
Key Result 1:
Improved onboarding drop off & completion rate by +35%
Key Result 2:
Increased # users who complete onboarding per month by +135%
Key Result 3:
Improved markting opt-in step by +25%
Jul 2024 - Mar 2025
VEED
/
01
Senior Product Designer (Growth)
Key Result 1:
Improved onboarding drop off & completion rate by +35%
Key Result 2:
Increased # users who complete onboarding per month by +135%
Key Result 3:
Improved markting opt-in step by +25%
Jul 2024 - Mar 2025
Miro
/
02
Senior Product Designer (Growth)
Key Result 1:
Designed rapid tests for pricing with +34% new ARPA
Key Result 2:
+95% increase in activation and users starting 1+ feature tours
Key Result 3:
Improved adoption of smart diagramming charts by +76%
Key Result 4:
+112% increase in created paid teams by reducing friction
Jan 2023 - Dec 2024
Miro
/
02
Senior Product Designer (Growth)
Key Result 1:
Designed rapid tests for pricing with +34% new ARPA
Key Result 2:
+95% increase in activation and users starting 1+ feature tours
Key Result 3:
Improved adoption of smart diagramming charts by +76%
Key Result 4:
+112% increase in created paid teams by reducing friction
Jan 2023 - Dec 2024
Philips Hue
/
03
Senior UX Designer
Key Result 1:
Achieved 30% increase in conversion of online retail platform
Key Result 2:
Led end-to-end design and launch of a new value proposition
Key Result 3:
Conducted market research & provided UX recommendations
Oct 2022 - Jan 2023
Philips Hue
/
03
Senior UX Designer
Key Result 1:
Achieved 30% increase in conversion of online retail platform
Key Result 2:
Led end-to-end design and launch of a new value proposition
Key Result 3:
Conducted market research & provided UX recommendations
Oct 2022 - Jan 2023
WeTransfer
/
04
Senior Digital Designer & Creative Lead
Key Result 1:
Contributed to +173% in revenue growth by managing key account
Key Result 2:
Designed interactive concepts with over 3M+ impressions
Sept 2021 - Apr 2022
WeTransfer
/
04
Senior Digital Designer & Creative Lead
Key Result 1:
Contributed to +173% in revenue growth by managing key account
Key Result 2:
Designed interactive concepts with over 3M+ impressions
Sept 2021 - Apr 2022
✌️
Miro
✌️
WeTransfer
✌️
VEED
✌️
Philips
✌️
ABN AMRO
✌️
Miro
✌️
Netflix
✌️
VEED
✌️
WeTransfer
✌️
Philips
Recent clients
EXPERIENCE
VEED
/
01
Senior Product Designer (Growth)
Key Result 1:
Improved onboarding drop off & completion rate by +35%
Key Result 2:
Increased # users who complete onboarding per month by +135%
Key Result 3:
Improved markting opt-in step by +25%
/3-5 weeks/
VEED
/
01
Senior Product Designer (Growth)
Key Result 1:
Improved onboarding drop off & completion rate by +35%
Key Result 2:
Increased # users who complete onboarding per month by +135%
Key Result 3:
Improved markting opt-in step by +25%
/3-5 weeks/
Miro
/
02
Senior Product Designer (Growth)
Key Result 1:
Designed rapid tests for pricing with +34% new ARPA
Key Result 2:
+95% increase in activation and users starting 1+ feature tours
Key Result 3:
Improved adoption of smart diagramming charts by +76%
Key Result 4:
+112% increase in created paid teams by reducing friction
/3-5 weeks/
Miro
/
02
Senior Product Designer (Growth)
Key Result 1:
Designed rapid tests for pricing with +34% new ARPA
Key Result 2:
+95% increase in activation and users starting 1+ feature tours
Key Result 3:
Improved adoption of smart diagramming charts by +76%
Key Result 4:
+112% increase in created paid teams by reducing friction
/3-5 weeks/
Philips Hue
/
03
Senior UX Designer
Key Result 1:
Achieved 30% increase in conversion of online retail platform
Key Result 2:
Led end-to-end design and launch of a new value proposition
Key Result 3:
Conducted market research & provided UX recommendations
/3-5 weeks/
Philips Hue
/
03
Senior UX Designer
Key Result 1:
Achieved 30% increase in conversion of online retail platform
Key Result 2:
Led end-to-end design and launch of a new value proposition
Key Result 3:
Conducted market research & provided UX recommendations
/3-5 weeks/
WeTransfer
/
04
Senior Digital Designer & Creative Lead
Key Result 1:
Contributed to +173% in revenue growth by managing key account
Key Result 2:
Designed interactive concepts with over 3M+ impressions
Key Result 3:
Mentored designers and developed UX & Growth strategies
/3-5 weeks/
WeTransfer
/
04
Senior Digital Designer & Creative Lead
Key Result 1:
Contributed to +173% in revenue growth by managing key account
Key Result 2:
Designed interactive concepts with over 3M+ impressions
Key Result 3:
Mentored designers and developed UX & Growth strategies
/3-5 weeks/
Recent clients
EXPERIENCE
VEED
/
01
SENIOR PRODUCT DESIGNER (GROWTH)
Key Result 1:
Improved onboarding drop off & completion rate by +35%
Key Result 2:
Increased # users who complete onboarding per month by +135%
Key Result 3:
Improved markting opt-in step by +25%
Jul 2024 - Mar 2025
Miro
/
02
SENIOR PRODUCT DESIGNER (GROWTH)
Key Result 1:
Designed rapid tests for pricing with +34% new ARPA
Key Result 2:
+95% increase in activation and users starting 1+ feature tours
Key Result 3:
Improved adoption of smart diagramming charts by +76%
Key Result 4:
+112% increase in created paid teams by reducing friction
Jan 2023 - Dec 2024
Philips Hue
/
03
SENIOR UX DESIGNER
Key Result 1:
Achieved 30% increase in conversion of online retail platform
Key Result 2:
Led end-to-end design and launch of a new value proposition
Key Result 3:
Conducted market research & provided UX recommendations
Oct 2022 - Jan 2023
WeTransfer
/
04
SENIOR DIGITAL & CREATIVE LEAD
Key Result 1:
Contributed to +173% in revenue growth by managing key account
Key Result 2:
Designed interactive concepts with over 3M+ impressions
Key Result 3:
Mentored designers and developed UX & Growth strategies
Sept 2021 - Apr 2022
✌️
Miro
✌️
Netflix
✌️
VEED
✌️
WeTransfer
✌️
Philips
PRINCIPLES
PRINCIPLES
Stay curious
Collaborate deeply
Share early
Design with intention
Trust intuition
Stay curious
Collaborate deeply
Share early
Design with intention
Trust intuition
CREATIVE TOOLBOX
Figma
Leading collaborative design tool
Figma
Leading collaborative design tool
Miro
Whiteboard tool for collaboration
Miro
Whiteboard tool for collaboration
Framer
No-code website builder
Framer
No-code website builder
Linear
Planning & tracking tool
Linear
Planning & tracking tool
Dovetail
Research & insights tool
Dovetail
Research & insights tool
Lottie & AE
Animations & Interaction tool
Lottie & AE
Animations & Interaction tool
TouchDesigner
Generative coding & 3D software
TouchDesigner
Generative coding & 3D software
Midjourney, Veo2, Luma
AI image & video generation
Midjourney, Veo2, Luma
AI image & video generation
OpenAI
ChatGPT to speed up workflows
OpenAI
ChatGPT to speed up workflows
Cursor AI
Build things from scratch
Cursor AI
Build things from scratch
My creative toolbox
Figma
Leading collaborative design tool
Figma
Leading collaborative design tool
Miro
Whiteboard tool for collaboration
Miro
Whiteboard tool for collaboration
Framer
No-code website builder
Framer
No-code website builder
Linear
Planning & tracking tool
Linear
Planning & tracking tool
Dovetail
Research & insights tool
Dovetail
Research & insights tool
Lottie & AE
Animations & Interaction tool
Lottie & AE
Animations & Interaction tool
TouchDesigner
Generative coding & 3D software
TouchDesigner
Generative coding & 3D software
Midjourney, Veo2, Luma
AI image & video generation
Midjourney, Veo2, Luma
AI image & video generation
OpenAI
ChatGPT to speed up workflows
OpenAI
ChatGPT to speed up workflows
Cursor AI
Build things from scratch
Cursor AI
Build things from scratch
CREATIVE TOOLBOX
Figma
Leading collaborative design tool
Miro
Whiteboard tool for collaboration
Framer
No-code website builder
Linear
Planning & tracking tool
Dovetail
Research & insights tool
Lottie & AE
Animations & Interaction tool
TouchDesigner
Generative coding & 3D software
Midjourney, Runway, Luma
AI image & video generation
OpenAI
ChatGPT to speed up workflows
Cursor AI
Build things from scratch
5
/ 5
Kirsten has demonstrated excellent understanding of UX optimization helping us designs solutions that solve for both user as well as business value. Her inspiring user centricity along with great understanding of business metrics and hypothese testing has unlocked amazing outcomes for our team.
Riar, Sr Analyst, Miro
5.0
/ 5
In my years-long career as a software developer, I doubt I’ve met another Product Designer as skilled as Kirsten. Besides her excellent technical skills, Kirsten is a great intellectual and empathic person who sees opportunities and problems where others do not.
Konstantin, Sr Engineer, Miro
5.0
/ 5
Kirsten is an extremely talented UX designer – she approaches projects with curiosity, always looking to decipher user needs. Kirsten's approach to work is detail-oriented, structured, and thoughtful. She brought an immense amount of knowledge to our team and was a pleasure to work with.
Natascha, UX Lead, Signify
5.0
/ 5
The combination of her warm personality and excellent design skills ensured that we delivered high level outcomes beyond client's expectations. I would describe Kirsten as someone who thinks contextually and strategically rather than simply delivering on the task.
Ruta, Account Director, WeTransfer
5.0
/ 5
Kirsten has an open and inquisitive mindset – asking the right questions and giving solid advice. Kirsten sees connections where others do not, and easily switches between contexts. She is intuitive yet analytical, determined yet flexible – a genuinely warm, and truthful person.
Tristan, Sr Editor, Philips
5
/ 5
Kirsten has demonstrated excellent understanding of UX optimization helping us designs solutions that solve for both user as well as business value. Her inspiring user centricity along with great understanding of business metrics and hypothese testing has unlocked amazing outcomes for our team.
Riar, Sr Analyst, Miro
5.0
/ 5
In my years-long career as a software developer, I doubt I’ve met another Product Designer as skilled as Kirsten. Besides her excellent technical skills, Kirsten is a great intellectual and empathic person who sees opportunities and problems where others do not.
Konstantin, Sr Engineer, Miro
5.0
/ 5
Kirsten is an extremely talented UX designer – she approaches projects with curiosity, always looking to decipher user needs. Kirsten's approach to work is detail-oriented, structured, and thoughtful. She brought an immense amount of knowledge to our team and was a pleasure to work with.
Natascha, UX Lead, Signify
5.0
/ 5
The combination of her warm personality and excellent design skills ensured that we delivered high level outcomes beyond client's expectations. I would describe Kirsten as someone who thinks contextually and strategically rather than simply delivering on the task.
Ruta, Account Director, WeTransfer
5.0
/ 5
Kirsten has an open and inquisitive mindset – asking the right questions and giving solid advice. Kirsten sees connections where others do not, and easily switches between contexts. She is intuitive yet analytical, determined yet flexible – a genuinely warm, and truthful person.
Tristan, Sr Editor, Philips
5
/ 5
Kirsten has demonstrated excellent understanding of UX optimization helping us designs solutions that solve for both user as well as business value. Her inspiring user centricity along with great understanding of business metrics and hypothese testing has unlocked amazing outcomes for our team.
Riar, Sr Analyst, Miro
5.0
/ 5
In my years-long career as a software developer, I doubt I’ve met another Product Designer as skilled as Kirsten. Besides her excellent technical skills, Kirsten is a great intellectual and empathic person who sees opportunities and problems where others do not.
Konstantin, Sr Engineer, Miro
5.0
/ 5
Kirsten is an extremely talented UX designer – she approaches projects with curiosity, always looking to decipher user needs. Kirsten's approach to work is detail-oriented, structured, and thoughtful. She brought an immense amount of knowledge to our team and was a pleasure to work with.
Natascha, UX Lead, Signify
5.0
/ 5
The combination of her warm personality and excellent design skills ensured that we delivered high level outcomes beyond client's expectations. I would describe Kirsten as someone who thinks contextually and strategically rather than simply delivering on the task.
Ruta, Account Director, WeTransfer
5.0
/ 5
Kirsten has an open and inquisitive mindset – asking the right questions and giving solid advice. Kirsten sees connections where others do not, and easily switches between contexts. She is intuitive yet analytical, determined yet flexible – a genuinely warm, and truthful person.
Tristan, Sr Editor, Philips