Hi, I’m Kirsten Swensen. 👋 A multidisciplinary Dutch Senior Product Designer, Director and Artist based in Amsterdam, who is a creative and strategic thinker, passionate about crafting delightful user experiences that make an impact and drive results. Currently my focus is on E-Commerce, SaaS and Web3 platforms.

Miro

Driving revenue growth and customer loyalty by shaping pricing strategies, minimising friction, and reducing churn through strategic experimentation and UX improvements.

 

As part of the growth team within Miro I designed multiple solutions and A/B experiments within the monetization domain, accelerating business growth and improving key metrics such as ARR, Retention and CR while balancing business and user needs through continuous experimentation, hypothesis testing, discovery and iteration.

PLG, SaaS, Behavioural Design, Growth/Product Design, Business Design, Pricing Strategies, Quant/Qual Research, A/B experiments, Process Improvements

WeTransfer

Directing and designing award-winning experiences for 87 million monthly active users.

 

As part of the Ad team I created many interactive concepts. At WeTransfer I led the creative direction and execution of various digital projects, and was responsible for improving key metrics and managing the creative direction and strategy of clients like Adobe, Netflix, Gucci, Bottega Veneta, and more.

SaaS, Creative Lead/Manager, Creative Direction, Concept Design, Interaction Design, Motion design, UX

WeTransfer

Transforming insights into a tangible strategies and UX deliverables.

 

At WeTransfer’s Advertising I led the UX & Data initiative to improve user research and accessibility within the team. I helped with identifying opportunities and defining UX deliverables, optimisation of metrics, OKRs, and facilitated bi-weekly meetings with cross-functional teams.

Experience Lead, Quant/Qual Research, UX Strategy, A/B testing, Workshops, Processes

ArtExplore

As an art history lover I’ve created an app concept that gives access to a vibrant art platform and community where art lovers from different backgrounds can share, comment on and collect art.

Mobile/App Design, Side Project, Personal Project, Concept

Philips Hue

Revamping Philips Hue’s customer journeys and value propositions through research

Designed and launched two new value propositions, enhancing brand positioning and customer journeys through agile methods. Tested hypotheses and provided UX strategy recommendations based on researched differentiators to strengthen the main proposition.

Consultancy, UX Recommendations, UX Strategy, Service Design, Value Propositions, Brand Positioning, Market Research, User Research

ENIM / Web3 Studio

Amsterdam based art + technology studio founded by Kirsten Swensen, focused on creating high end user-friendly designs and immersive experiences for Web3 offering AR development, AI Design and digital concepts for immersive web.

Immersive Design, AI Research, NFTs, Web3 solutions, Experience Design, Design Direction

Generative Art & Creative Coding

Next to being a designer I keep an art practice and experiment a lot using computational methods like sound, code and data as a paint brush.

Creative Coding, Digital Arts, Media Arts, Personal Art

30 days of design

From time to time, I like to flex my creative muscles and go on a conceptual exploration. So I challenged myself to create one concept every day for a whole month.

Webdesign, E-Comm, Side Project

Illustrations

I offer illustration design that involves lively, unique drawings, often with a touch of color, personality and playfulness.

Illustration design, Commissions, Side Project

Knowly

Philosophy app concept for people with a hunger for knowledge and enthusiasm about philosophy.

Personal Project, Side Project, Product Design, Branding, Concept

Archived clients

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