VEED.IO
VEED.IO
Client: VEED
Role: Senior Growth Designer
Year: 2024-2025
Designing for AI Adoption at VEED to drive activation and user growth.
Designing for AI Adoption at VEED to drive activation and user growth.
As part of the Growth team, I contributed to solutions that drove activation and monetization. I collaborated with cross-functional teams working horizontally across the entire ecosystem. I focused on driving business results and optimizing various parts of the UX.
Some of the initiatives I worked on include improving the onboarding experience, building innovative user activation features and strategies, and running experiments across upgrade, pricing and payment journeys to optimize conversion rates.
As part of the Growth team, I contributed to solutions that drove activation and monetization. I collaborated with cross-functional teams working horizontally across the entire ecosystem. I focused on driving business results and optimizing various parts of the UX.
Some of the initiatives I worked on include improving the onboarding experience, building innovative user activation features and strategies, and running experiments across upgrade, pricing and payment journeys to optimize conversion rates.
A full onboarding & sign-up redesign that improved drop off by +35% and contributed to a +135% increase in users who complete onboarding every month.
A full onboarding & sign-up redesign that improved drop off by +35% and contributed to a +135% increase in users who complete onboarding every month.
We improved the perception of questions by using progressive disclosure principles and ultimately saw a significant improvement in drop-off rates. By reducing the cognitive load of the flow and making the join workspace experience more intuitive, users were more successful in completing onboarding resulting in an additional +14% in team creation.
We improved the perception of questions by using progressive disclosure principles and ultimately saw a significant improvement in drop-off rates. By reducing the cognitive load of the flow and making the join workspace experience more intuitive, users were more successful in completing onboarding resulting in an additional +14% in team creation.
Exploring how to leverage AI for better activation and feature adoption.
Exploring how to leverage AI for better activation and feature adoption.
Together with the team we explored and identified opportunities in how AI could improve activation and feature adoption by making the user experience more intelligent. Our goal was to identify friction points in the onboarding and engagement journey and leverage AI-driven solutions—such as smart recommendations, contextual guidance, and automated assistance—to improve adoption rates.
Together with the team we explored and identified opportunities in how AI could improve activation and feature adoption by making the user experience more intelligent. Our goal was to identify friction points in the onboarding and engagement journey and leverage AI-driven solutions—such as smart recommendations, contextual guidance, and automated assistance—to improve adoption rates.
Exploring how contextual tours can assist users at the right time in their journey.
Exploring how contextual tours can assist users at the right time in their journey.
Understanding when users need guidance is key to improving their experience. This experiment explored the integration of contextual tours via search to provide timely, relevant assistance. By surfacing interactive walkthroughs based on user queries the goal was to increase feature adoption, and empower users to find solutions when they need it, without leaving their workflow.
Understanding when users need guidance is key to improving their experience. This experiment explored the integration of contextual tours via search to provide timely, relevant assistance. By surfacing interactive walkthroughs based on user queries the goal was to increase feature adoption, and empower users to find solutions when they need it, without leaving their workflow.
