WeTransfer
WeTransfer
WeTransfer
Client: WeTransfer
Role: Creative Lead + Sr. Designer
Role: Creative Lead
Year: 2021
Designing engaging experiences and strategies for WeTransfer.
Designing engaging experiences and strategies for WeTransfer.
As a senior team member, I led UX and creative strategy, and managed various digital projects and campaigns, mentoring designers and designing interactive concepts like microsites and custom campaigns. I managed key accounts such as Adobe, Netflix, Gucci, Apple, and Bottega Veneta, contributing to doubling revenue growth.
My main internal challenges included process optimization, introducing UX metrics, facilitating DesignOps workshops, creating guidelines, and aligning cross-functional teams.
As a senior team member, I led UX and creative strategy, and managed various digital projects and campaigns, mentoring designers and designing interactive concepts like microsites and custom campaigns. I managed key accounts such as Adobe, Netflix, Gucci, Apple, and Bottega Veneta, contributing to doubling revenue growth.
My main internal challenges included process optimization, introducing UX metrics, facilitating DesignOps workshops, creating guidelines, and aligning cross-functional teams.
Setting up client design systems, guidelines, research and template improvements contributing to +173% increase in revenue.
Setting up client design systems, guidelines, research and template improvements contributing to +173% increase in revenue.
I led a team of 10 designers, developers, and stakeholders for WeTransfer’s key accounts, focusing on growth, standardization, and process streamlining. By designing client design systems and specification guidelines, I enabled smoother collaboration between clients, designers, developers, and sales, which boosted revenue and supported expansion into new markets.
I led a team of 10 designers, developers, and stakeholders for WeTransfer’s key accounts, focusing on growth, standardization, and process streamlining. By designing client design systems and specification guidelines, I enabled smoother collaboration between clients, designers, developers, and sales, which boosted revenue and supported expansion into new markets.
Designed bold, interactive concepts for leading brands such as Bottega Veneta, Gucci, and Netflix, generating millions of impressions.
Designed bold, interactive concepts for leading brands such as Bottega Veneta, Gucci, and Netflix, generating millions of impressions.
I developed bold, interactive concepts tailored for luxury brands like Bottega Veneta and Gucci, blending creativity with a deep understanding of their unique identities. By crafting innovative experiences, I helped these brands stand out in the competitive luxury market, engaging their audiences with fresh and dynamic approaches that reflected their bold ethos.
I developed bold, interactive concepts tailored for luxury brands like Bottega Veneta and Gucci, blending creativity with a deep understanding of their unique identities. By crafting innovative experiences, I helped these brands stand out in the competitive luxury market, engaging their audiences with fresh and dynamic approaches that reflected their bold ethos.
Crafting a UX vision and growth strategy to improve client retention.
Crafting a UX vision and growth strategy to improve client retention.
I established design strategies, resources, and databases for a research repository and set up internal projects and OKRs to optimize the user experience of WeTransfer’s ads, balancing user, client, and business needs. By delivering more personalized solutions and subscriptions, we created a better experience that improved user satisfaction and retention. Through continuous feedback loops and performance analysis we reduced friction and improved customer relationships.
I established design strategies, resources, and databases for a research repository and set up internal projects and OKRs to optimize the user experience of WeTransfer’s ads, balancing user, client, and business needs. By delivering more personalized solutions and subscriptions, we created a better experience that improved user satisfaction and retention. Through continuous feedback loops and performance analysis we reduced friction and improved customer relationships.
