WeTransfer
WeTransfer
WeTransfer
Client: WeTransfer
Role: Creative Lead & Sr. Digital Designer
Year: 2021
Designing engaging experiences and strategies for WeTransfer.
Designing engaging experiences and strategies for WeTransfer.
As a senior team member, I led UX and creative strategy, and managed various digital projects and campaigns, mentoring designers and designing interactive concepts like microsites and custom campaigns. I managed key accounts such as Adobe, Netflix, Gucci, Apple, and Bottega Veneta, contributing to doubling revenue growth.
My main internal challenges included improving UX maturity, introducing UX metrics, facilitating workshops, creating guidelines, and organizing a team while aligning stakeholders.
As a senior team member, I led UX and creative strategy, and managed various digital projects and campaigns, mentoring designers and designing interactive concepts like microsites and custom campaigns. I managed key accounts such as Adobe, Netflix, Gucci, Apple, and Bottega Veneta, contributing to doubling revenue growth.
My main internal challenges included improving UX maturity, introducing UX metrics, facilitating workshops, creating guidelines, and organizing a team while aligning stakeholders.
Setting up client design systems, guidelines, research and template improvements contributing to +173% increase in revenue.
Setting up client design systems, guidelines, research and template improvements contributing to +173% increase in revenue.
I led a team of 10 designers, developers, and stakeholders for WeTransfer’s key accounts, focusing on growth, standardization, and process streamlining. By designing client design systems and specification guidelines, I enabled smoother collaboration between clients, designers, developers, and sales, which boosted revenue and supported expansion into new markets.
I led a team of 10 designers, developers, and stakeholders for WeTransfer’s key accounts, focusing on growth, standardization, and process streamlining. By designing client design systems and specification guidelines, I enabled smoother collaboration between clients, designers, developers, and sales, which boosted revenue and supported expansion into new markets.
Boosting +3M impressions for Netflix campaign.
Boosting +3M impressions for Netflix campaign.
Netflix approached us to support the Benelux launch of the movie Ferry with an awareness campaign. Our goal was to “wow” the audience through interactive experiences and easy trailer access. The campaign delivered outstanding results: over 3 million impressions, a 1% CTR (five times above benchmark), and strong engagement, with both Netflix and WeTransfer audiences responding positively to the creative approach.
Netflix approached us to support the Benelux launch of the movie Ferry with an awareness campaign. Our goal was to “wow” the audience through interactive experiences and easy trailer access. The campaign delivered outstanding results: over 3 million impressions, a 1% CTR (five times above benchmark), and strong engagement, with both Netflix and WeTransfer audiences responding positively to the creative approach.
Designing bold interactive concepts for bold luxury brands like Bottega Veneta, Gucci.
Designing bold interactive concepts for bold luxury brands like Bottega Veneta, Gucci.
I developed bold, interactive concepts tailored for luxury brands like Bottega Veneta and Gucci, blending creativity with a deep understanding of their unique identities. By crafting innovative experiences, I helped these brands stand out in the competitive luxury market, engaging their audiences with fresh and dynamic approaches that reflected their bold ethos.
I developed bold, interactive concepts tailored for luxury brands like Bottega Veneta and Gucci, blending creativity with a deep understanding of their unique identities. By crafting innovative experiences, I helped these brands stand out in the competitive luxury market, engaging their audiences with fresh and dynamic approaches that reflected their bold ethos.
Crafting a UX vision and growth strategy to improve client retention.
Crafting a UX vision and growth strategy to improve client retention.
I established design strategies, resources, and databases for a research repository and set up internal projects and OKRs to optimize the user experience of WeTransfer’s ads, balancing user, client, and business needs. By delivering more personalized solutions and subscriptions, we created a better experience that improved user satisfaction and retention. Through continuous feedback loops and performance analysis we reduced friction and improved customer relationships.
I established design strategies, resources, and databases for a research repository and set up internal projects and OKRs to optimize the user experience of WeTransfer’s ads, balancing user, client, and business needs. By delivering more personalized solutions and subscriptions, we created a better experience that improved user satisfaction and retention. Through continuous feedback loops and performance analysis we reduced friction and improved customer relationships.
