Start with why

I always start by asking a lot of 'Why's' and dive deep into customers pain points and needs. Asking the right questions can help gain valuable insights into the user's perspective leading to more successful design outcomes.

Think outside the box

Thinking outside the box is the key to innovation. It leads to interesting pathways and inventions and plays a fundamental part in my creative thinking.

Strive for simplicity

Keep it simple: Design products that can be easily used and understood by the intended users. Avoid unnecessary complexity and focus on providing the most essential features to meet user needs.

Be curious and open to learn

Be driven by empathy. Learn everything there is to know about the people you're designing for. To be a designer is to be curious. We must constantly challenge our own assumptions and be willing to learn and shift perspective.

Good design feels intuitive

Good design should be intuitive, meaning that users should be able to understand and use the design without needing to learn or be taught how to do so. Intuitive design should be consistent, familiar, and simple, allowing users to interact with the design in a natural and effortless manner.

Don’t cause any harm

Always consider the potential implications of my work and the impact it may have on society, the environment, and people. Understanding the emotional impact of design decisions helps in creating ethically responsible products that do not harm users emotionally.

Design with empathy

Always seek to understand the people who will use your product, and design with their needs, wants, and values in mind. Understanding users' emotions and perspectives is crucial for designing products that truly resonate with them.

Develop emotional intelligence

Understanding and managing one's own emotions and the emotions of others is at the core of effective stakeholder management and collaboration. For me this skill is essential because launching a good product means being able to work smoothly and efficiently with your team. Developing EQ will also help to better understand the users you make the product for and is useful in UX research.

Form and function are one

Function and form should be unified and inseperable in design; each should serve the other in order to create a cohesive, aesthetically pleasing, and effective result. The form should always be derived from its intended function. Aesthetic considerations should not override the purpose of the design.