Goal Campaign launch
Industry Tech & Saas
Year 2021

Playing with an interactive color picker with videos from Adobe Stock.

The creative & objective

Adobe stock has a wide range of stock offerings that work for multiple disciplines. The main objective was to help highlight the quantity and quality of these video assets and help position Adobe as the go-to place for all. The idea was to leverage the color picker UI to a fun navigation panel to channel different video’s depending on the color a user picks.

The design process

1. Kick-off with client
2. Defining KPI’s & Metrics
3. Brainstorming & Ideation
4. Prototype build
5. Feedback rounds, iterations & sign-off
6. Asset preparation & Dev handoff
7. Campaign launch

The result

The result was a custom build interactive color picker to boost user engagement and traffic. In this format the user is invited to engage with the color picker. This way the user got a sneak preview of what is available within Adobe Stock. The background video changed depending on the color.

See a live preview of the campaign here. (Recommended to watch on desktop only)