WeTransfer
Creating award winning interactive experiences for 87+ million monthly active users.
Role: Design/Creative Manager, Senior Designer,
Activities: Creative Direction, Creative Strategy, Mentoring, UX, Pitching, Concepting, Interactive Design, Motion Design.
Tools: Figma, Adobe CC, Lottie, Anima
Client: WeTransfer
Length: 1.5 year
WeTransfer streamlines the workflow process for millions of creative professionals. Next to that they have an advertising platform of which 30% of its advertising space to support artists and social cause.
The wallpapers varied from high impact visuals, built-in games, or immersive storytelling, with the goal to uplift the way we experience advertising and make it a fun, engaging and immersive user experience. Check out the showreel to see some of the awesome work here.
My role
As a member of the team I worked alongside a talented team of designers and developers to bring digital interactive ad experiences to life. I was responsible for design strategy, execution and managing, retaining and growing the key-accounts while closely collaborating with Sales, Copy, AdOps teams and designers through regular pitching and presenting ideas.
A journey through time that explores a rich culture and history at Gucci.
We wanted to delve deeper into the culture and history of the iconic Gucci brand to further strengthen the powerful hold Gucci has on their audience. We leveraged our audience’s interest and insight in what made Gucci the powerhouse it is today, inciting them to explore their genesis, iconic moments, and current impact on culture.
Collaborating with Netflix on a personal message from Ferry to the user directly.
I had the pleasure of leading the execution and campaign for Netflix. We helped Netflix with creating awareness and engagement towards their film release “Ferry”. They put “Ferry” on an actual ferry in Amsterdam which is brilliant and makes their approach very meta. We made sure our idea was in line with their vision and crafted a unique experience.
Creativity for all. Helping Adobe drive traffic through playful interactivity.
Adobe Photoshop is known for working with great artists to showcase their work and show the power of creativity. Through reoccurring collaborations we strengthened their brand presence and traffic by creating many engaging campaigns in collaboration with them and the artists they featured.
Bold interactive concepts for a bold brand like Bottega Veneta.
BV—in all its bold, experimental glory—represents the ideal collaborator for this creative, playful fashion generation. WeTransfer’s immersive, interactive wallpapers are the perfect canvas for that. Therefore we created a new range of concepts, highlighting their bold style.
Interactive concepts for Adobe LR that highlight the artists and features.
For Adobe Lightroom I created interactive concepts to highlight their artists through story telling and creating engaging user experiences by making their features interactive. This resulted in fun experiences where users could play with the lightroom features.
Playing with an interactive color picker with videos from Adobe Stock.
Adobe stock has a wide range of stock offerings that work for multiple disciplines. The main objective was to help highlight the quantity and quality of these video assets and help position Adobe as the go-to place for all.