Goal Campaign launch
Industry Tech & Saas
Year 2021
Creativity for all. Helping Adobe drive traffic through playful interactivity.
The creative
For this campaign I partnered with Adobe to showcase their exciting campaign video for the Photoshop product. The main objective was to find an engaging way to improve video views and click through rate, encouraging users to find out more about Adobe Photoshop and its functionalities.
Adobe is known for working with brilliant artists to showcase their work and show the power of creativity. They often highlight the before/after functionalities. To leverage that we used a slider so a normal scene would be filled with joy and imaginative creates would cover the screen.
The result
The result was a couple of fun and engaging yet simplistic formats so that the user could see the optimal power of the before and after effect through the mechanism of image compare.
See a live preview of the campaign here. (Recommended to watch on desktop only)
CTR of +2%
(5x higher than universal benchmark)
+15% interaction rate
(3x higher than universal benchmark)
The social impact
The campaign was a success and the CTR was twice as high as the average benchmark we used. Raising a generation of creatives to come! A beautiful example of user engagement.
