Goal Succesful Pitch
Industry Fashion & Luxury
Year 2021
Bold interactive concepts for a bold brand like Bottega Veneta.
Lead & Creative Direction: Kirsten Swensen
Concept Design & Interaction: Nicole Tan
The opportunity & idea
BV—in all its bold, experimental glory—represents the ideal collaborator for this creative, playful fashion generation. And WeTransfer’s immersive, interactive wallpapers are the perfect canvas for that collaboration. Therefore we created a new range of concepts, highlighting their creative style.
The design process
Kick off with client
Defining KPIs & Metrics, Campaign goals
Ideation Phase & Research with team
Visual Ideation & Prototyping
Presenting with client
Developer Hand-off
Campaign Launch
The result
The result were a few bold concepts that are ideal for a campaign’s early awareness stage encouraging users to click and explore the full collection letting them to unleash their creativity in these experimental and interactive wallpapers.
