Goal Succesful Pitch
Industry Fashion & Luxury
Year 2021
A journey through time that explores a rich culture and history at Gucci.
Lead & Creative Direction: Kirsten Swensen
Design & Interaction: Paul Metsers, Fin O’Neill, Kirsten Swensen
We wanted to delve deeper into the culture and history of the iconic Gucci brand to further strengthen the powerful hold Gucci has on their luxury audience. Next to pitching we also collaborated on a few creative campaigns for the new collections they launched to leverage their existing campaigns and maximise their reach.
The idea & sentiment
The wealth of delightful Gucci campaigns has given rise to this intoxicating rush of space and color. Users will be thrilled to travel in every direction, discovering the styles and trends of each era. A journey through time. The ideas allows users to explore the brand’s impact on pop culture combined with an engaging e-commerce opportunity & custom build.
Inspired by Alessandro Michele’s Gucci Beloved Show, we offered a celebration of the House’s iconic styles and how they come to life across different shoppable Gucci items.
The creative
We leveraged our audience’s interest and insight in what made Gucci the powerhouse it is today, inciting them to explore their genesis, iconic moments, and current impact on culture.
The result
A few formats and ideas that portray a journey through time, inspired by the House’s rich history. Users can scroll through, delighting in images, before discovering notable facts about their featured item, then exploring shoppable products from the same collection at the bottom that will lead users towards the Gucci products website.
30 sec. in-view time
(10x higher than universal benchmark)
CTR of +0.7%
(3.5x higher than universal benchmark)
Goal Campaign Launch
Industry Luxury & Fashion
Month December
Year 2021
The power of elegant patterns and colors.
The idea sentiment
For their new collection we partnered with Gucci to maximise their existing campaign and create brand awareness for their collection by highlighting their new video material. We presented a few formats that instantly draw the audiences into the world of Gucci, seducing them through the power of elegant patterns and colors.
Design Process
1. Kick-off with client
2. Defining KPI’s & Metrics
3. Brainstorming & Ideation
4. Prototype build
5. Feedback rounds, iterations & Signoff
6. Asset preparation & Handoff
7. Campaign launch
The result
Engaging click-to-play formats in the form of image carousels to increase brand awareness and lead traffic generation. The client was very happy and the wallpapers had an excellent click through rate.