Hi, I’m Kirsten Swensen. 👋 A multidisciplinary Dutch Senior Product & UX Designer, Creative Technologist and Artist, who is a creative and systems thinker, passionate about solving complex problems and crafting delightful user experiences that make an impact and drive results.
Miro
Solving complex problems, driving revenue growth and reducing churn through strategic experimentation and UX improvements.
As part of the monetization growth team within Miro I led the design for complex initiatives like trials, upgrade flows, and paid features for new and existing customers and designed many solutions and A/B experiments for several use cases, improving key metrics such as revenue (ARR), retention and conversion while balancing business and user needs through continuous experimentation, hypothesis testing, discovery and iteration which has impacted Miro's growth, resulting in millions in revenue.
PLG, SaaS, Behavioural Design, Growth Design, Product Growth, Pricing Strategies, Quant/Qual Research, A/B experiments, Process Improvements, Monetization
ABN AMRO
Creating a more holistic and accessible user experience for ABN AMRO through improved value propositions and customer journeys.
Redesigned and help launch the Investors Knowledge Platform, enhancing information architecture and boosting key metrics and customer journey flows. Conducted user research, validating prototypes for Investments, Asset Management, and Pensions.
UX Design, Visual/UI Design, Information Architecture, Art Direction, Application Design, Process Improvements
WeTransfer
Directing and designing award-winning experiences for 87 million monthly active users.
At WeTransfer Advertising I led the creative direction and execution of various digital projects and campaigns, designed many interactive playful concepts and successfully improved key metrics while managing the creative direction and strategy of clients like Adobe, Netflix, Gucci, Bottega Veneta, and more.
SaaS, Creative Lead/Manager, Creative Direction, Concept Design, Interaction Design, Motion design, UX, Process Improvements
WeTransfer
Transforming insights into a tangible strategies and UX deliverables.
At WeTransfer’s Advertising I led the UX & Data initiative to improve user research, internal processes and data reporting within the team. I helped with identifying opportunities and defining UX deliverables, optimisation of metrics, OKRs, led the creation of customized client design systems for key accounts and facilitated bi-weekly meetings with cross-functional teams.
Experience Lead, Presentations, Decks, Quant/Qual Research, UX Strategy, A/B testing, Workshops, Process Improvements
Philips Hue
Creating a more seamless user experience for Philips Hue
Supported with the design and launch of two new value propositions for their D2C market and provided high-level flows, service blue prints and UX recommendations to improve their information architecture, ecosystem and main USPs based on an audit. I also conducted market research to improve the Hue Bridge proposition based on researched differentiators.
Consultancy, UX Recommendations, UX Strategy, Service Design, Value Propositions, Brand Positioning, Market Research, User Research
ArtExplore
As an art history lover I’ve created an app concept that gives access to a vibrant art platform and community where art lovers from different backgrounds can share, comment on and collect art.
Mobile/App Design, Side Project, Personal Project, Concept
ENIM / Creative Technology Studio
Amsterdam based art + technology studio founded by Kirsten Swensen, focused on creating high end user-friendly designs and immersive experiences offering AR development, AI Design and digital art concepts for Immersive Web.
Immersive Design, AI Research, NFTs, Web3 solutions, Experience Design, Design Direction
30 days of design
From time to time, I like to flex my creative muscles and go on a conceptual exploration. So I challenged myself to create one concept every day for a whole month.
Webdesign, E-Comm, Side Project
Knowly
Philosophy app concept for people with a hunger for knowledge and enthusiasm about philosophy.
Personal Project, Side Project, Product Design, Branding, Concept
Generative Artist & Creative Coding
Next to being a designer I keep an art practice and experiment a lot using computational methods like sound, code and data as a paint brush.
Creative Coding, NFTs, Digital Arts, Media Arts, Personal Art
“In my years of experience as a developer, I doubt I've met another product designer as skilled as Kirsten. In addition to having top-notch technical skills, Kirsten is a great intellectual and sees opportunities and problems where others don't. She provides super helpful recommendations and perspectives on future user experience.”
— Konstantin Kolesnikov, Senior Software Engineer, Miro
Other Projects (Archived)
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Adidas
UI / Visual Design
Adidas asked me to redesign the women’s section for a proof of concept with a focus on gen-Z women as the target audience. In the customer journey, I focused on the following touchpoints: landing on the page, inspiration and discovery mode, and browsing and exploring. -
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Illustrations
IlIustration Design
In the past I’ve created commissioned and personal illustrations. I offer illustration design that involves lively, unique drawings, often with a touch of color. If you want your design to have personality and playfulness, illustration design is a good choice over photography or traditional graphics. -
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Philips MyCreation
UX, UI Design
Redesign and optimisation of a user flow embedded with AI to support user decision and enable customisation as part of the pilot Philips MyCreation.
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Philips
UI / Visual / Brand Design
As part of the Philips Design team and CCoE, I was responsible for creating, editing, directing, and designing a consistent stream of impactful, global and responsive visualizations and guidelines that build and promote the Philips Brand and Culture and supported Philips with several identities and user interfaces.
